Lead Visual Designer

n and execution of i-Genie’s visual identity across marketing, sales, events, thought leadership, and internal brand touchpoints. Your mission is to create a distinctive, consistent, and scalable visual brand language that makes i-Genie recognizable, credible, and compelling to consumer insights and CPG audiences.

You will develop and manage the i-Genie brand kit and branded asset library, establish systems that help the company produce high-quality creative at scale, and work closely with Marketing to bring the brand to life across campaigns, events, white papers, presentations, digital experiences, and other customer-facing materials. You will also support Product Design on visual assets for product marketing, and in-app content.

Outcomes

· Build and maintain a comprehensive i-Genie brand kit, including visual identity guidance, typography, color, imagery, illustration, iconography, layouts, and usage standards

· Create and manage a well-organized branded asset library that enables Marketing, Sales, and other teams to quickly access approved, on-brand resources

· Define and evolve a clear visual brand language that differentiates i-Genie in the consumer insights and AI technology markets

· Develop scalable Figma templates and creative systems for presentations, campaign assets, social media, sales collateral, event materials, and internal communications

· Templatize white papers, reports, case studies, and other thought leadership assets to ensure a polished and consistent editorial presence

· Partner with Marketing on the visual presence of i-Genie at conferences, trade shows, customer events, executive meetings, and other high-impact moments

· Translate complex AI, consumer insights, and data concepts into clear, compelling visual communication

· Deliver high-quality creative work efficiently while establishing processes that support speed, consistency, and cross-functional collaboration

· Serve as the visual brand steward for i-Genie, ensuring that customer-facing materials consistently reflect the company’s positioning, quality, and ambition

Required Experience

· 5+ years of experience in visual design, brand design, or a related creative role, preferably in B2B technology, SaaS, AI, consumer insights, market research, or another complex category

· Proven experience developing or evolving a company’s visual identity and translating it into a practical brand system

· Demonstrated ability to create brand kits, design systems, asset libraries, templates, and visual guidelines that can be used across an organization

· Strong portfolio showing excellent visual judgment, typography, layout, information design, and brand storytelling

· Proficiency in Figma, including components, styles, libraries, templates, and collaborative workflows

· Advanced proficiency in Adobe Creative Cloud, including Illustrator, Photoshop, and after effects.

· Ability to turn complex information, data, and technical concepts into simple and engaging visual narratives

· Experience managing multiple projects and priorities in a fast-paced, high-growth environment

Requirements

· Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or a related field; equivalent professional experience will also be considered

· Exceptional attention to detail and a high standard for craft, consistency, and presentation

· Strong understanding of brand strategy and the ability to connect visual decisions to business objectives

· Excellent communication and collaboration skills, with the ability to explain and defend creative decisions clearly

· Highly organized, proactive, and able to manage projects from initial concept through final delivery

· Ability to establish practical creative processes, documentation, and approval workflows

· Comfort working independently while knowing when to seek input from Marketing, executives, or other cross-functional partners

· Interest in AI, consumer behavior, consumer insights, data, and the future of marketing